School’s In. So Are 60,000+ New SKUs.

Our newest catalog update includes 60,000+ new products across food and non-food categories for Back-To-School, from lunchbox snacks to school supplies. Plus, expanded coverage of private label products and exclusive items from top retailers.
Catalog
3 min read
Author:
David Goodtree
Date:
August 12, 2025
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Our v40 catalog now includes 800,000+ products, an increase of 27% year to date.

Back to School - And Beyond the Snack Aisle

Each catalog captures new products and updated data and images. Whether your application is product matching, enrichment, or analytics, we’ve got the data. Here are a few of the product introductions in our newest release:

Dubai Chocolate is a new flavor and it’s trending.  (It’s delicious, too). Using AI analytics, we found that at Christmas last year, no major retailers were offering any Dubai Chocolate products. But in our newest catalog, we see that 12 different brands are currently offered in retailers across the USA. Foodgraph's catalog is always up-to-date with new product introductions and useful analytics.

In addition to packaged food products, we’re continuing to expand coverage across all aisles of the store, adding items in Household, Personal Care, Health & Beauty, and Pets. And more to come!

Retailer Assortments: Who's Winning?

Each retailer’s unique mix shows how they stack up as a “destination” store.

Notice that Price Chopper and Stop & Shop have the lowest unique mix, which is expected for supermarkets.  Compare them to Sprouts and Whole Foods, which are specialty retailers, and Walmart with its high percentage of private label products.

Our AI classifier agent and product matching algorithms enable high-value analytics across categories, retailers, attribute compliance, and much more.

New Retailers Added

Foodgraph’s catalog has grown to include product data from 29 sources, adding four new sources since our last release, including the packaged food products from these major retailers.

Next Catalog Update

Looking ahead, our next major update is planned for September, with a spotlight on fall flavors and Halloween products.

Thank you for following our progress! If you need more information, feel free to reach out. I’d love to hear how we can support your work.

David

David Goodtree

Founder and CEO, Foodgraph

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Discover additional articles, updates, and perspectives.

An AI Agent that Fixes Messy Grocery Data
Catalog
3 min read

An AI Agent that Fixes Messy Grocery Data

June 24, 2025
Grocery data is messy, full of missing or inconsistent attributes, even sourced from brands and major retailers. Our newest AI agent improves size info like net weight and count across all our sources. For more, read below about Size Enricher.

With our June 2 update (v38), we added 31,000+ new products across food and non-food categories, including retailer-exclusive and private label SKUs.

Our catalog now includes over 740,000 products. An increase of 4% since the last release and 17% year to date.

Beyond Packaged Food

We’re now growing our catalog beyond packaged foods to include categories from other aisles of the store, starting with Household and Personal Care. Here are a few examples from our latest catalog.

Beyond Packaged Food - Independence Day, Private Label, Household, Personal Care

In coming releases, additional products will be added in these categories and other aisles.

All Wakefern Banners Added

Foodgraph’s catalog has grown to include data from 25 sources, now including all banners from Wakefern.

Wakefern banners - Dearborn, Fairway, Gourmet Garage, Price Rite, The Fresh Grocer

To complement our retailer coverage, we’ve also integrated SmartLabel, a brand-syndicated data source with freshly-updated attributes from Conagra, Topco, and more.

Smart Label
Our Size Enricher AI Agent

The table below illustrates how three retailers describe the same product, each displaying an incorrect, non-standard or missing size value in the title.

Our newest AI agent analyzes each source, normalizes values, and adjudicates conflicting values,  returning a standardized and accurate value via the Foodgraph API for our measures field. Pretty nifty!

Our Size Enricher AI Agent

This new approach has resulted in:

     +85% improved outcomes over incorrect entries from different data sources.
     +6% more data fields enriched, even where values were entirely missing.

Size Enricher is just one example of how we’re using AI to improve data quality across our catalog.

Next Catalog Update

We refresh our catalog continually. Our next major catalog is targeted for release in August, in advance of Back to School.

Thank you for following our progress! If you need more information, feel free to reach out. I’d love to hear how we can support your work.

David

David Goodtree

Founder and CEO, Foodgraph

Post Malone Just Dropped. So Did We.
Catalog
3 min read

Post Malone Just Dropped. So Did We.

April 17, 2025
The 18x Grammy-nominated musician just dropped "the best Oreo ever." Foodgraph also just released our latest catalog of new products, including Post Malone's Oreo Sandwich Cookie.

Every Foodgraph catalog release adds thousands of new products, including private label & retailer-exclusive products. Fresh product data helps you match more receipt data, monitor shelf health, and build better PDPs.

Our catalog doesn’t stop at front images. We also offer hero shots, brand extras and many more image types. Here are a few examples from our latest catalog.

New SKU Values for Better Matching

For all retailers in our catalog, SKU values are available for matching products to retailers, receipts, and POS data, such as a Target DPCI. Here's an example product with the SKU values of the retailers who offer it.

New Retailers Added

Foodgraph’s catalog has grown to include data from 19 sources, now including the private label products of these major retailers.

23,000+ Products Added

23,000+ packaged food products were added to our catalog on April 3. All clients gained access to the updated catalog on that date.

Many brands introduced new products in time for Easter, so we named this updated catalog, our 34th, as “Jellybeans.”

In total, 699,000+ products with fresh data and images are available now, up 11% just this year.

Next Catalog Update

We refresh our catalog continually. Our next major catalog is targeted for release on May 1, in advance of Mother’s Day.

Thank you for following our progress! If you would like more information, or to see a sample data set of new products added to our catalog this month, please reach out. I’d love to hear how we can support your work.

David Goodtree

Founder and CEO, Foodgraph

45,000+ products added to our catalog
Catalog
3 min read

45,000+ products added to our catalog

February 10, 2025
Our catalog continues to grow and the pace of growth is accelerating. 45,000+ products were added on January 31, increasing our catalog size by 7% in just two months. All clients gained access to the new catalog on that date.

Many brands introduced new products in time for Valentine’s Day, so we named this updated catalog, our 32nd, as “Valentine” 🧡.

We now have 675,655 packaged food products in our catalog, which is the equivalent of the product assortment of 22 grocery stores combined.

Our catalog is fresher than ever

Starting with this release, we are accelerating our pace of updates to the catalog.

In 2024, we updated our catalog on a quarterly basis.  In 2025, we now update product information on a schedule aligned with American holidays and special events, such as the Superbowl, Valentine’s Day, Easter, Mother’s Day, Independence Day, etc.

This accelerated schedule is intended to capture new product introductions and product refreshes more frequently, associated with 14 calendar occasions.

Notable new food products

New products are added to our catalog so that clients have timely access for matching POS data, monitoring shelf health, building great PDPs, and other applications.

The products below are examples added before the Super Bowl and Valentine's Day, and when new private label and size variants were introduced.

Thank you for following our progress! If you would like more information, please reach out. I’d love to hear how we can support your work.

Warm Regards,

David Goodtree

Founder and CEO, Foodgraph

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