Beyond the Food Aisles

‍“Honey, did you get the scented candles at the supermarket?"

Grocery shopping in non-food aisles is seeing a renaissance in innovation and seasonal products.

Our newest catalog adds 130,000+ products, capturing a huge wave of innovation in health & beauty, household, pet, and more.

Foodgraph captures what’s on the shelf right now, free of hallucinations.

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Private Label: More Than a Value Play

Major retailers are rolling out private label innovations in every aisle, capturing bigger margins and consumer loyalty.

Limited Availability, No Cooking Required

Seasonal and promotional offerings -- even in non-food aisles -- make grocery a destination year-round.

And, the numbers are impressive. Private label products in household grabbed 28% of unit volume as of September 2025, achieving 99% household penetration, according to Numerator. Other non-food categories are close behind.

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A Year of Growth, in Every Category

Foodgraph’s v46 release includes 1,200,000+ products, up 92% year to date across all aisles.

Foodgraph's accelerating growth is driven by our nationwide data acquisition strategy, from large brands to the long tail, plus:

• private label’s rapid expansion in all categories
• eCommerce bursting with assortments that often exceed the in-store mix
• seasonal variants innovating with new flavors, scents, and packaging

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Next Catalog

Our next major catalog update arrives in January, with more new products and fresh data in all aisles.

Thank you for following our progress. For more information, send me a note. I’d love to hear how we can support your work.

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Warm Regards,

David Goodtree

Founder and CEO, Foodgraph