2024 Year in Review

Our core offering is now the largest data catalog of U.S. food products. In addition, our services are now deployed in commercial use with multiple clients, following a successful period of beta implementations at the start of this year.
Here’s what we accomplished and how we’re preparing for a bigger impact in 2025:
Scale and Quality
We’ve built the most comprehensive data catalog of U.S. packaged foods, while continuously increasing product coverage, enhancing attributes, and advancing quality.
Our Food Knowledge Graph grew to 630,000 unique products, an increase of 36% this year.
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Our catalog now includes all packaged foods offered by:

The growth in our catalog is powered by the ongoing addition of new data sources and refreshing them regularly to capture new product introductions.
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New and refreshed data sources also afford our algorithms more opportunities to select only the highest-caliber attributes for inclusion.
Product Assortment
In 2024 we have observed:
- A shift to retailer-branded private label products
- The accelerating introduction of new flavor and size variants
- Increased seasonal product launches (e.g. Thanksgiving)
- Products offered via eCommerce only, i.e. not available in-store
- Retailers improving Product Detail Pages, especially their image carousels
- Retailers opening up marketplaces to compete with Amazon
Recent Use Cases
Our catalog and analytics are being used by clients and explored by prospects to:
- Monetize receipts
- Support Retail Media Networks
- Enhance consumer apps
- Resolve messy GTINs
- Audit Product Detail Pages
- Enable in-store analytics
- Build marketplaces
- Match GTINs to SKUs
Innovations
2024 was about innovations that power our scalability and quality, including:
- Domain knowledge: Food products differ greatly from alcohol, cleaning, and other categories in their data types and meaning. We invest continually to accurately transform and catalog diverse product data.
- Smarter with AI: AI is a game-changer in speed and accuracy, amplifying our domain knowledge.
- Solving broken GTINs: Our proprietary approach resolves messy GTINs in milliseconds, and continues to advance as new types of mutations arise.
- Elevating quality attributes: Every data source presents its own “truth”. Even for basic information such as ingredients, attributes for the same product may be presented differently. Our algorithms adjudicate across disparate sources to achieve a holistic catalog that is greater than its parts.
Looking Ahead
In the year ahead, we’ll invest even more in AI, continue to scale our catalog, and push the boundaries of what’s possible with grocery product information.
Thank you for being a part of our story. Please contact me if there's anything we can do to support you in achieving your goals.
Warm Regards,

David Goodtree
Founder and CEO, Foodgraph
More to explore
Discover additional articles, updates, and perspectives.

School’s In. So Are 60,000+ New SKUs.
Our v40 catalog now includes 800,000+ products, an increase of 27% year to date.
Back to School - And Beyond the Snack Aisle
Each catalog captures new products and updated data and images. Whether your application is product matching, enrichment, or analytics, we’ve got the data. Here are a few of the product introductions in our newest release:

Dubai Chocolate is a new flavor and it’s trending. (It’s delicious, too). Using AI analytics, we found that at Christmas last year, no major retailers were offering any Dubai Chocolate products. But in our newest catalog, we see that 12 different brands are currently offered in retailers across the USA. Foodgraph's catalog is always up-to-date with new product introductions and useful analytics.
In addition to packaged food products, we’re continuing to expand coverage across all aisles of the store, adding items in Household, Personal Care, Health & Beauty, and Pets. And more to come!
Retailer Assortments: Who's Winning?
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Each retailer’s unique mix shows how they stack up as a “destination” store.
Notice that Price Chopper and Stop & Shop have the lowest unique mix, which is expected for supermarkets. Compare them to Sprouts and Whole Foods, which are specialty retailers, and Walmart with its high percentage of private label products.
Our AI classifier agent and product matching algorithms enable high-value analytics across categories, retailers, attribute compliance, and much more.
New Retailers Added
Foodgraph’s catalog has grown to include product data from 29 sources, adding four new sources since our last release, including the packaged food products from these major retailers.

Next Catalog Update
Looking ahead, our next major update is planned for September, with a spotlight on fall flavors and Halloween products.
Thank you for following our progress! If you need more information, feel free to reach out. I’d love to hear how we can support your work.

David Goodtree
Founder and CEO, Foodgraph

An AI Agent that Fixes Messy Grocery Data
With our June 2 update (v38), we added 31,000+ new products across food and non-food categories, including retailer-exclusive and private label SKUs.
Our catalog now includes over 740,000 products. An increase of 4% since the last release and 17% year to date.
Beyond Packaged Food
We’re now growing our catalog beyond packaged foods to include categories from other aisles of the store, starting with Household and Personal Care. Here are a few examples from our latest catalog.

In coming releases, additional products will be added in these categories and other aisles.
All Wakefern Banners Added
Foodgraph’s catalog has grown to include data from 25 sources, now including all banners from Wakefern.

To complement our retailer coverage, we’ve also integrated SmartLabel, a brand-syndicated data source with freshly-updated attributes from Conagra, Topco, and more.

Our Size Enricher AI Agent
The table below illustrates how three retailers describe the same product, each displaying an incorrect, non-standard or missing size value in the title.
Our newest AI agent analyzes each source, normalizes values, and adjudicates conflicting values, returning a standardized and accurate value via the Foodgraph API for our measures field. Pretty nifty!

This new approach has resulted in:
+85% improved outcomes over incorrect entries from different data sources.
+6% more data fields enriched, even where values were entirely missing.
Size Enricher is just one example of how we’re using AI to improve data quality across our catalog.
Next Catalog Update
We refresh our catalog continually. Our next major catalog is targeted for release in August, in advance of Back to School.
Thank you for following our progress! If you need more information, feel free to reach out. I’d love to hear how we can support your work.

David Goodtree
Founder and CEO, Foodgraph

Post Malone Just Dropped. So Did We.
Every Foodgraph catalog release adds thousands of new products, including private label & retailer-exclusive products. Fresh product data helps you match more receipt data, monitor shelf health, and build better PDPs.
Our catalog doesn’t stop at front images. We also offer hero shots, brand extras and many more image types. Here are a few examples from our latest catalog.

New SKU Values for Better Matching
For all retailers in our catalog, SKU values are available for matching products to retailers, receipts, and POS data, such as a Target DPCI. Here's an example product with the SKU values of the retailers who offer it.

New Retailers Added
Foodgraph’s catalog has grown to include data from 19 sources, now including the private label products of these major retailers.
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23,000+ Products Added
23,000+ packaged food products were added to our catalog on April 3. All clients gained access to the updated catalog on that date.
Many brands introduced new products in time for Easter, so we named this updated catalog, our 34th, as “Jellybeans.”
In total, 699,000+ products with fresh data and images are available now, up 11% just this year.

Next Catalog Update
We refresh our catalog continually. Our next major catalog is targeted for release on May 1, in advance of Mother’s Day.
Thank you for following our progress! If you would like more information, or to see a sample data set of new products added to our catalog this month, please reach out. I’d love to hear how we can support your work.

David Goodtree
Founder and CEO, Foodgraph
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