Harvesting Trends x 1M UPCs

From emerging flavors to functional foods, Foodgraph continues to capture what’s next on the shelf — revealing how retailers and brands adapt to evolving shopper behavior across the store.

Foodgraph offers the largest and freshest catalog of U.S. grocery products, for applications ranging from receipt matching to enhanced personalization, shelf monitoring, benchmarking and more. This new v44 release adds 210,000+ grocery products to our catalog.

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Trends Rule in New Products

Foodgraph’s catalog captures the trends shaping the aisles, from functional beverages to seasonal scents and weight loss supplements.

As shown in the examples below, national brands are expanding their product lines to connect consumer health requirements with lifestyle preferences.

Deep Dive on GLP-1:

• GLP-1 products are rapidly expanding across diverse categories.
• Our catalog now includes 99 products marketed for GLP-1 support, up from 52 since our September release (v42).
• Brands like BOOST and Supergut lead, but also new or repositioned products from Egglife, Healthy Choice, and Hu.
• Products range from supplements to beverages, bars, and vitamins -- and even donuts and prepared meals.
• Supplements feature trendy flavors like blood orange or watermelon.
• Contact us to learn more about how to harvest trends from products.

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Private Label: No Longer Generic Brands

The no-frills “our brand” has given way to full-fledged products that compete with national brands -- or eclipse them. Retailers are taking on CPG to score bigger margins and customer loyalty with unique assortments.

Power Search: Find What's Next

Just released!

Foodgraph Power Search enables easy product discovery using any criteria.  

This high-performance search experience enables instant filtering across product attributes for values that you define, with support for fuzzy matching, new products, and updates.  

Use cases include:

• researching competitors’ products;
• analyzing product positioning in data and images;
• building consumer audiences using derived attributes;
• understanding ingredient formulations;
• and much more.

Power Search is available now, as an API or user interface (pictured below), fueled by Foodgraph’s growing catalog of 1M+ grocery products.

What we're reading

 Recommended reading about grocery trends in food & health:

• Tastewise, 2026 Trends Forecast
• dunnhumby, US Consumer Trends Tracker
• IFIC, 2025 Food & Health Survey (International Food Information Council)

And:

• Foodgraph, Time's Up for Artificial Food Dyes

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Next Catalog Update

Our next major update is planned for December, with a spotlight on Christmas and New Year's products.

Thank you for following our progress! If you need more information, send me a note. I’d love to hear how we can support your work.

Warm Regards,

David Goodtree

Founder and CEO, Foodgraph