Private Label: 20,000 New UPCs for Spring (v52 release)

Private label products are bursting out like springtime blooms. Retailers are rolling out new “Our Brand” products at a faster clip to grab higher margins and foster consumer loyalty to store-specific brands.

Traditional syndicators usually don’t have Private Label (PL) product data, but PL attributes are key to success for shelf analytics, POS enrichment, and price optimization. We can help.

Welcome to Foodgraph’s newest catalog with 1,700,000+ products, an increase of 46% so far this year. Our v52 catalog was released on May 4 with fresh data in advance of Mother’s Day.

Over 20,000 New Private Label Products in Just 6 Months

Retailers are claiming increasing shelf space for new store brand PL products — at a whirlwind pace. Our catalog captured 23,577 more “Our Brand” products in just the past 6 months.

Private Label is ascendant across all of grocery

• All types of retailer are ramping up — from mass merchandisers to supermarkets, specialty, club and value stores.
• All CPG categories are innovating — from food to health & beauty, household, pet, and alcohol.
• Private Label sales growth is already outperforming national brands, raking in $282B last year.

H-E-B, Kroger, Meijer, and Walmart lead with >1,000 new products each.

• H-E-B leveraged its multiple PL sub-brands across premium, ethnic, regional, and value items.
• Kroger extended “Simple Truth” to “Simple Truth Protein,” riding the GLP-1 Support wave.
• Meijer pumped up protein and fiber in PL products for weight loss and fitness shoppers.
• Walmart is updating Great Value products because buyers “weren’t proud to display them” at home.

The value play for PL still exists. But now, PL is deep into premium and seasonal products — and even experimenting — across categories. These examples show the much wider scope of PL happening now:

Now 50 Data Sources in Our Catalog

We turned 50! We’re adding new data sources continually, with strong focus on retailer sources to capture store brand PL products. (These SKUs are generally not available from syndicators!)

Our latest additions include:

Notably:

• Ahold Delhaize banners — such as Giant & The Giant Company — don’t carry the exact same mix of store brand PL products. Instead, like their siblings Food Lion and Stop & Shop (also in our catalog), each banner chooses PL products based on local markets and other factors.
• These PL counts exclude manufacturer PL brands such as Topco, because they are not unique to a retailer.

Our Catalog Size Leaps in Every Release

Foodgraph now has 1,777,210 products in our catalog, adding 150,000+ products since March and 1,000,000+ since one year ago.

Take a look at our steady pace of accelerated catalog growth:

GLP-1 Support: 50 Brands. 4 Strategies and GLP-1 Rewrites CPG Strategy.

“GLP-1 Support” products are breaking out across grocery aisles. Get the data.

Compare CPG Data Vendors

We asked AI for its assessment. (We think it’s right :-).

The Great AI Debate

Our executive team shares brief outtakes about the proper use of AI for building great products.

Our next major catalog release will arrive in time for Independence Day and new product introductions for summer BBQs and outdoor adventures.

How can we support your 2026 goals? ‍Let's talk!‍

Warm Regards,

David Goodtree

Founder and CEO, Foodgraph

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